1995 Parade of Homes
Newspaper Ad
In the early 1990's, Wick Homes' partcipation in the Madison Parade of Homes was an unexpected surprise for many visitors. Those that thought they knew Wick Homes from the past realized that Wick had evolved into a very high quality builder. This ad relays the true story about Wick employee, Jim Kratzke, who overheard a Parade visitor refuse to believe that the home he was in was a Wick Home. The headline reads, "This is not a Wick Home! I once worked for Wick Homes and I can tell you this is not a Wick Home. Oh! Hi, Jim."